Toyota Motor Corporation in 2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BSTA053 |
Electronic Format: Rs.
500; Courier (within India):Rs. 25 Extra
Themes- |
Case Length |
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24 Pages |
Period |
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2004 |
Organization |
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Toyota Motor
Corporation |
Pub Date |
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2004 |
Teaching Note |
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Not Available |
Countries
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Japan |
Industry |
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Automobile |
Abstract:
Toyota Motor Corporation (Toyota) is Japan's largest and the
world's fourth-largest automobile manufacturer. Toyota has manufacturing
facilities in 26 countries and distribution networks in 140 countries and
employs 260,000 people worldwide. Toyota offers a wide-range of vehicles such as
gas-powered cars, pickups, minivans, and sport utility vehicles (SUV). It offers
well-known car models like Camry, Corona, Corolla and Lexus. Though a late
entrant, compared to General Motors and Ford, Toyota has become one of the
strongest players in the automobile industry. Toyota has also redefined the
rules of the game in various areas - product development, manufacturing, vendor
management and human resources management.
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This case discusses the strategies that have made Toyota one of the global leaders in the automobile industry.
Contents:
Keywords:
Toyota Motor Corporation, Toyota, Sport utility vehicle (SUV), Camry, Corona, Corolla, General Motors, Ford, Vendor management, Global leader, Executive education case study, MBA case study, Sakichi Toyoda, Production systems, Jidoka, Kaizen
Toyota Motor Corporation in 2003
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